Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Tucker Up
Project Type
Photography
Date
April 2023
What could be giving a sense of impending doom for you and I? Well, it’s the environment of course!
For this group university project, we were challenge to create and market an edible bug company. We were aiming to get people to eat the most sustainable resource we have, the one billion trillion quadrillion bugs. (pinky to mouth) Scene.
that was a Austin Powers reference. I watched it last night.
Anyways. Here was our creation. Tucker Up.
As bugs are full of nutrition, we decided to make Tucker Up a sports oriented food. Our executions included
Celebrity endorsements from Patty Mills and Ash Bardy
A launch event being a basketball street tournament with a cash prize
Ran OOH advertisements and TikTok advertisements.
Stocked in Woolworths and Coles
Executions are below.
